Dustin Helms is an entrepreneur at heart, with a strong track record of building and expanding businesses. He has successfully launched and grown two companies from the ground up, one in the automotive industry and the other in real estate. These achievements opened the door to his foray into franchising, where he truly excelled—transforming a small company into a presence across 26 states. He also played a key role in the brand's exit strategy and acquisition. This experience led him into the insurance industry, where he sold franchises for an emerging brand.

Dustin’s entrepreneurial spirit eventually brought him full circle. Now, as the founder of The Helms Group, he’s leveraging his experience on the other side of the table, helping clients discover franchise concepts that align with their goals and experiences. He works closely with clients, guiding them through the complexities of the franchising process.

The franchise industry offers families the opportunity to build generational wealth, and Dustin is passionate about empowering others to succeed. He diligently vets franchise concepts and ensures his clients are asking the right questions. Whether you're seeking to transition out of the traditional workforce and into a career as your own boss and CEO, or you're looking to expand your own successful concept nationally, Dustin has the expertise and resources to help you achieve your goals.

As Marc Anthony once said, “If you do something you love, you’ll never work another day in your life.” Dustin embodies this philosophy, helping others find fulfillment through franchising.

Charles Deitrick is a seasoned business professional with a rich background in building successful enterprises. His entrepreneurial journey began in 2002 when he pursued his dream of business ownership. Starting as a novice, Charles quickly learned the intricacies of business development. With a clear vision and a desire to create something impactful, he crafted a strategic business plan, secured the necessary resources, and formed key partnerships to propel his ventures forward.

Over the years, Charles has experienced both the triumphs and challenges that come with business ownership. Through each endeavor, he deepened his understanding of the critical factors that contribute to a thriving business. This expertise eventually led him to guide other entrepreneurs on their paths to success.

During this time, Charles discovered his passion for franchise consulting. He recognized the immense potential of connecting aspiring business owners with established franchise brands. This realization sparked his transition into the world of franchise consulting, where he now helps aspiring entrepreneurs navigate the complexities of franchising.

As a franchise consultant, Charles has an innate ability to understand the unique needs of his clients. He excels at identifying the most suitable franchise opportunities based on their individual goals, skills, and interests. His broad knowledge of various business models and industries allows him to offer invaluable guidance throughout the franchise selection process.

Charles approaches each client interaction with a practical, results-oriented mindset. He ensures his clients make informed decisions by providing comprehensive market analysis, financial projections, and detailed evaluations of franchisors. His tailored strategies and solutions have led countless clients toward entrepreneurial success, and he would be honored to help you achieve the same.