Dustin is an entrepreneur at heart. He is a current franchise owner and has built two successful companies from scratch in both the automotive and real estate industries. Those successes opened the door to franchising, which is where he really exceeded expectations, expanding a small company into 26 states and oversaw the expansion of the brand’s exit strategy and acquisition. From there, his franchising experience took him into the insurance industry where he sold franchises for an emerging brand. 

 

Those experiences eventually brought him back full circle to his entrepreneurial roots. Now, as founder of The Helms Group, he is sliding to the other side of the table to help clients find the concept that fits within their goals and experiences. He works for you to navigate through all the complexities of the franchising process. 

 

There is no better industry than the franchise industry; it empowers families with resources that can help them build generational wealth. Dustin relentlessly vets out franchise concepts for his clients and helps his clients ask the right questions. If you are looking to get out of the rat race by transitioning into a career as your own boss and CEO, or if you already have a great concept that you wish to expand nationally, Dustin has the resources and the experience to help you with both. 

 

“If you do something you love, you’ll never work another day in your life” - Marc Anthony

Charles Deitrick is a seasoned business professional with a wealth of experience in building successful businesses. His passion for entrepreneurship led him to pursue his dream of business ownership in 2002, when he started his first business. Starting out as a business novice, he had to learn how to develop successful businesses. He started with a vision, a desire to do something specific, then created a business plan, made sure he had the resources needed to succeed in the business, and then strategically partnered with the right people and organizations that would help him succeed. Over the years he has experienced both the highs and lows, the dos and the don’ts that come with business development and ownership. With each new project, he deepened his understanding of the key factors necessary for a business to thrive and he began using his expertise to guide other entrepreneurs through the process of business ownership.

It was during this time that Charles discovered his talent for franchise consulting. Recognizing the potential for connecting aspiring entrepreneurs with established franchise brands, he transitioned his expertise towards becoming a franchise consultant, helping aspiring business owners navigate the
complex world of franchising.

As a franchise consultant, Charles intuitively understands the unique needs of his clients. He possesses the ability to identify the most suitable franchise opportunities based on their goals, skills, and interests. His extensive understanding of various business models and industries enables him to provide valuable
guidance and support throughout the franchise selection process.

Charles brings a practical and results-oriented approach to each client interaction, ensuring that they make informed decisions based on comprehensive market analysis, financial projections, and a thorough evaluation of franchisors. His ability to develop tailored strategies and solutions has propelled his clients towards entrepreneurial success and he would be honored to help you succeed too.